Mandela effect

MANDELA EFFECT is basically based on the false memory. It comes from the fact of the former president of South Africa and anti-apartheid revolutionary Nelson Mandela who died at age 95 of a respiratory infection in 2013 but Fiona Broome recalled having memories of Mandela dying during his imprisonment in the 1980s. At Dragon Con that year, Broome discussed this topic with a security manager and found that many others shared the same false memory which they named the Mandela Effect. Broome launched the website shortly afterward. In 2010 many people on the internet claimed or say many people falsely remembered that Nelson Mandela was dead. It was widely believed he had died in prison during the 1980s.

The Mandela Effect: Mind-blowing things you thought existed, but don’t
If you asked someone to quote any line from the Star Wars series, that’s the main one you’d hear in response. Hell, it’s one of the most iconic lines in film history line was never uttered in any of the movies. The quote is actually, “No, I am your father.”
Have you ever innately believed something so much that – when told otherwise – you couldn’t bring yourself to accept the alternative version, even if it was proven?

In a recent year, there is a growing cult of believers of Mandela Effect on the internet. Mandela was alive at the time they apparently vividly recalled this. He died in December 2013, three years after Broome first voiced her theory, while suffering from a prolonged respiratory infection at his home in Houghton, Johannesburg.

While this theory may sound ridiculous, she’s gained a solid online cult following, writing articles, books and giving speeches on related subjects.
Here are those curious instances in which many of us are certain we remember something a particular way, but it turns out we’re incorrect.
Here are some examples of Mandela Effect bought by people online…

Many people could probably recall a scene or two, and visualize the “LOONEY TOONS” logo perfectly in their head but it’s actually spelled “Looney Tunes”.

And always has been. It never changed, there’s zero evidence to suggest it was spelled any other way, and yet people vehemently believe it’s written as the former.

“Oscar Meyer” isn’t spelled that way. It’s actually spelled as “Oscar Mayer”


The tip of Pikachu’s tail isn’t black as believed by many due to “Mandela Effect”.


The Berenstein Bears are actually called “the Berenstain Bears.”

This example of the Mandela Effect has recently taken the internet by a storm because literally, everybody remembers reading the beloved children’s books, The Berenstein Bears. Except for the series isn’t The Berenstein Bears, but rather The Berenstain Bears.A scene from a YouTube clip attempting to prove the spelling ‘Berenstain’ is somehow a trick.

Kit Kat doesn’t have a dash but mostly people believe that there is a dash in between Kit Kat.

Oh, and what about this popular sugary breakfast cereal below? Which version is real, and which is Photoshopped?

Fruit Loops is actually spelled “Froot Loops.”


The logo of Ford always had that damn pig’s tail.

Since 1912, when Ford was first established, the “F” has had that damn pig’s tail. But something about it may look … out of place.
When Broome started publicising this weird memory-tricking phenomenon online, a cult of believers formed and grew, trying to work out which experiences they were so sure of were apparently falsehoods.

Another common example is of “Tank Man”, one of the most iconic symbols of the Tiananmen Square massacre in 1989.
Many theorists claim the protester who stood in front of the tanks was run over by them. They insist they were taught this in school, saw it in textbooks, watched the footage and can still visualise it perfectly according to their memory. Yet the man was never run over. While it’s unknown whether he went into hiding or was executed by authorities in the aftermath of the protest, he was definitely not run over by the tanks themselves.

There are plenty more examples that have people scratching their heads.

Curious George has never had a tail.

Another example,

“Luke, I am your father,”

is frequently quoted in popular culture.
Even if you haven’t watched the Star Wars series, you still know that quote. It’s been pointed out that people would have substituted “No” with “Luke” in order to keep the context in place when quoting it. If you just went around saying, “No, I am your father,” you’d potentially sound like a bloody weirdo or a runaway guest from The Maury Povich Show.

Similarly, a misconception that the United States has 52 states has been likened to the Mandela Effect. This more likely stems from the mistaken belief that Puerto Rico and the District of Columbia are additional states.

In 1978, a famous psychologist named Elizabeth Loftus conducted “The Misinformation Effect”, a study which found one’s recollection of memories can be distorted by subsequent information. Loftus said: “The misinformation effect refers to the impairment in memory for the past that arises after exposure to misleading information.” In other words, if someone says or implies that something looks a certain way, there’s a natural tendency to believe them if you’ve never paid close attention to it. In some cases, the misleading information can actually overwrite one’s original memory, if it’s presented in a way that makes it seem more plausible. Well, that or Broome is correct, and we’re all part of a complex colliding time travel loop.

So we finally concluded that Mandela Effect is basically similar to the psychological concept of confabulation, involving various forms of memory falsification.