Instagram Collaboration

The word COLLABORATION in Instagram is what the word means itself. Collaboration is when one Instagram user teams up with one or more Instagram users for promotion and increasing their audience/reach. It could be paid or unpaid. That is “the action of working with someone to produce something”. It simply means Instagram is used as a major part for many businesses all around the world and for developing the business it needs to work together.


Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online.
Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. Create something unique and exclusive for a campaign, and help each other grow in the process.


For collaboration ideas that sit purely on social media, think competitions and giveaways, hashtag challenges, or content collaborations — all of which are all fantastic ways your business can reach new audiences quickly and cost-effectively.

First and foremost is taking over each other’s pages. This is a surprisingly effective one by swapping control of each other’s pages, you two can provide new interactions and a new flavor of posting to both of your followings, all without them needing to lift a finger. Very few people will react negatively to this, especially not if you guys execute it properly and ensure both pages remain entertaining.

Another one of our collaboration ideas for Instagram is to make a video together! This video can be posted on both of your profiles, and should directly link to the other person’s profile to ensure that both audiences see it and are encouraged to look at the other person’s Instagram page.


Another idea can be Challenge posts tend to spread quickly on Instagram since people love to take part in interactive activities and pass on the challenge to their friends. The two of you can come up with a challenge together, and post it on both of your profiles while linking to the other person. You’ll also need to create a special hashtag just for the challenge. This may come off as a no-brainer, but it’s one of the Instagram collaboration ideas not many people seem to think of. Run an Instagram page together! This page doesn’t need to have personal posts from either of you instead, it can post themed pictures, memes, and more, depending on the theme you want to go for with this page.

There’s working together on sponsored posts. Many Instagrammers work with sponsors: this is a dual-sided relationship, where the IGer works for money or rewards and the sponsor receives their advertising in return. Working a friend on Instagram into this loop will make this deal even more attractive for the brand involved, and make the posts more interesting for you and your followers!


Its not a blind faith game. Try to observe things before collaborating. You need to make decisions very carefully and it’s also true that your assumptions cant always be right so try to learn from your mistakes. Its time consuming but ends up with giving you a bundle of opportunities in the future.